Introduction

Sorevna ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.sorevna.com, purchase our products, or interact with our services. We are a USA-based manufacturer and distributor of cruelty-free, organic skincare products, led by Dr. James A. Wright, and we take your privacy seriously.

By accessing or using our website and services, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

Personal Information You Provide

We may collect the following personal information that you voluntarily provide to us:

• Contact Information: Name, email address, phone number, mailing address
• Account Information: Username, password, account preferences
• Payment Information: Billing address, payment method details (processed securely through our payment processors)
• Order Information: Purchase history, product preferences, shipping details
• Communication Information: Messages you send us through our contact forms, email correspondence, customer service interactions
• Marketing Preferences: Newsletter subscriptions, promotional communications preferences

Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and usage:

• Technical Information: IP address, browser type, device type, operating system
• Usage Data: Pages visited, time spent on pages, click-through rates, referring websites
• Cookies and Tracking Technologies: See our "Cookies and Tracking Technologies" section below

Information from Third Parties

We may receive information about you from:

• Payment Processors: Transaction details and payment verification
• Shipping Partners: Delivery status and tracking information
• Marketing Partners: Information from our affiliate program participants
• Social Media: If you interact with us on social media platforms

How We Use Your Information

We use the information we collect for the following purposes:

Order Processing and Customer Service

• Process and fulfill your orders
• Communicate about your purchases and account
• Provide customer support and respond to inquiries
• Handle returns, exchanges, and warranty claims

Marketing and Communications

• Send you promotional emails about new products, special offers, and skincare tips
• Customize marketing communications based on your interests and purchase history
• Administer our affiliate program and work with brand partners
• Conduct customer satisfaction surveys

Business Operations

• Improve our website functionality and user experience
• Analyze usage patterns and website performance
• Prevent fraud and enhance security
• Comply with legal obligations
• Maintain accurate business records

Product Development

• Understand customer needs and preferences
• Develop new products and improve existing formulations
• Conduct market research and analysis

Legal Bases for Processing (GDPR)

If you are located in the European Economic Area, our legal bases for processing your personal information include:

• Contract: Processing necessary to fulfill our contract with you (order processing, delivery)
• Legitimate Interest: Processing for our legitimate business interests (marketing, analytics, fraud prevention)
• Consent: When you have given explicit consent (newsletter subscriptions, cookies)
• Legal Obligation: When required by law (tax records, regulatory compliance)

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in:

• Payment processing (secure payment gateways)
• Shipping and logistics (delivery partners)
• Email marketing services
• Website hosting and maintenance
• Customer service platforms
• Analytics and advertising services

Business Transfers

If Sorevna is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or to:

• Protect our rights and property
• Prevent fraud or criminal activity
• Ensure the safety of our customers and employees

With Your Consent

We may share information for other purposes with your explicit consent.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include:

• Secure Socket Layer (SSL) encryption for data transmission
• Secure payment processing systems
• Regular security assessments and updates
• Limited access to personal information on a need-to-know basis
• Employee training on data protection practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to:

• Remember your preferences and settings
• Analyze website traffic and usage patterns
• Personalize your experience
• Enable certain website functionality
• Deliver targeted advertising

Types of Cookies We Use:

• Essential Cookies: Necessary for website functionality
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used to deliver relevant advertisements
• Preference Cookies: Remember your settings and choices

You can control cookie preferences through your browser settings. However, disabling certain cookies may affect website functionality.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Account Information: Retained while your account is active and for 3 years after closure
• Order Information: Retained for 7 years for tax and regulatory purposes
• Marketing Information: Retained until you unsubscribe or request deletion
• Website Analytics: Aggregated data retained indefinitely; personal identifiers removed after 24 months

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

General Rights

• Access: Request access to your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Opt-out: Unsubscribe from marketing communications
• Data Portability: Receive your data in a portable format

How to Exercise Your Rights

To exercise these rights, contact us at:

• Email: help@sorevna.com
• Mail: Sorevna, 577 Chestnut Ridge Rd. Woodcliff Lake, NJ 07677

We will respond to your request within 30 days (or as required by applicable law).

Marketing Communications

You can opt out of marketing emails by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us directly at help@sorevna.com
• Managing your account preferences on our website

Children's Privacy

Our products and services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information.

International Data Transfers

Sorevna is based in the United States. If you are located outside the United States, your information may be transferred to and processed in the United States, where data protection laws may differ from those in your country. By using our services, you consent to the transfer of your information to the United States.

For users in the European Economic Area, we ensure appropriate safeguards are in place for international transfers.

Third-Party Links

Our website may contain links to third-party websites or services. This Privacy Policy does not apply to these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on our website and update the "Last Updated" date. For material changes, we may provide additional notice through email or prominent website notices.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Sorevna
577 Chestnut Ridge Rd. Suite 9 
Woodcliff Lake, NJ 07677
Email: help@sorevna.com

Dr. James A. Wright, CEO

We are committed to resolving any privacy concerns promptly and transparently.

Compliance Information

Sorevna complies with applicable data protection laws, including:

• California Consumer Privacy Act (CCPA)
• General Data Protection Regulation (GDPR)
• CAN-SPAM Act
• Other applicable state and federal privacy laws

This Privacy Policy is part of our commitment to transparency and protecting your personal information. As a Leaping Bunny certified, cruelty-free company, we extend our ethical standards to all aspects of our business, including data protection.